{"id":14056,"date":"2024-10-01T22:51:37","date_gmt":"2024-10-01T22:51:37","guid":{"rendered":"https:\/\/www.schoolstatus.com\/?post_type=resource&#038;p=14056"},"modified":"2024-12-09T17:43:58","modified_gmt":"2024-12-09T17:43:58","slug":"starkville-oktibbeha-case-study","status":"publish","type":"resource","link":"https:\/\/www.schoolstatus.com\/resource\/starkville-oktibbeha-case-study","title":{"rendered":"Starkville Case Study: A School District Removes Website Accessibility"},"content":{"rendered":"\n<section class=\" ctn    \"><div class=\"wrapper\">\n<h3 class=\"wp-block-heading\">District Overview<\/h3>\n\n\n\n<p><strong>District<\/strong>: <a href=\"https:\/\/www.starkvillesd.com\/\">Starkville Oktibbeha School District<\/a><br><strong>Size<\/strong>: 5,000<br><strong>Products Used<\/strong>: <a href=\"https:\/\/www.schoolstatus.com\/products\/sites-and-apps\">SchoolStatus Sites &amp; Apps<\/a><br><strong>Location<\/strong>: Mississippi<\/p>\n\n\n\n<p>Starkville Oktibbeha School District is a 10-school district operating in Oktibbeha County, Mississippi. With its district headquarters in the town of Starkville\u2014home of Mississippi State University and the Oktibbeha County Hospital Medical Center\u2014Starkville Oktibbeha School District is the third largest employer in the county, and a vital and very visible part of the community fabric.<\/p>\n\n\n\n<p>In recent years, Starkville and Oktibbeha County school districts\u2014two very distinct districts, each with established identities and cultures\u2014were combined as part of a consolidation plan. A new superintendent, Dr. Eddie Peasant, began implementing a strategic plan designed to transform the district over the next five years, addressing the many facets that are critical to educational excellence: student achievement, school culture, community engagement, and more. And at the heart of the plan was a spirited focus on the unified district\u2019s mission and vision\u2014one that\u2019s being driven by clear and strategic communications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n\n\n<p><strong>Navigate Compliance and Improve Engagement<\/strong><\/p>\n\n\n\n<p>There were two major challenges confronting the school district. Early into the implementation of the district consolidation, Starkville Oktibbeha School District officials had received a formal complaint from the U.S. Department of Education\u2019s Office for Civil Rights informing the district its website did not meet the federal standard for website accessibility. Schools are required to have an ADA-compliant website to serve those individuals with physical and cognitive disabilities, and Starkville was among the thousands of U.S. school districts requiring website remediation to meet federal guidelines for ADA compliance.<\/p>\n\n\n<div id=\"block-theme-quote-block_33a282271c453f5b4305866fdcb4ac1c\" class=\"  block-acf-theme-quote block-acf-theme-quote\" style=\"\t\">\n<div class='s-50'><\/div>\n\t\t<div class=\"block-quote with-img\n\t\tno-img\t\t\">\n\t\t\t<blockquote>\n\t\t\t\t\t\t\t\t\t<div class=\"quote-icon\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewBox=\"0 0 44 44\"\n\t\t\t\t\t\t\tfill=\"none\">\n\t\t\t\t\t\t\t<path\n\t\t\t\t\t\t\t\td=\"M34.925 26.455C35.8325 28.7374 37.2625 30.9925 39.1737 33.165C39.7787 33.8525 39.8612 34.8425 39.3663 35.6125C38.9812 36.2175 38.3488 36.5475 37.6613 36.5475C37.4688 36.5475 37.2762 36.5338 37.0837 36.465C33.0413 35.2825 23.595 31.0887 23.3337 17.6412C23.2375 12.4575 27.0325 8.00252 31.9688 7.49377C34.705 7.21876 37.4275 8.11245 39.4488 9.92747C41.47 11.7562 42.625 14.3688 42.625 17.0912C42.625 21.6287 39.4075 25.6025 34.925 26.455Z\"\n\t\t\t\t\t\t\t\tfill=\"#30bed2\" \/>\n\t\t\t\t\t\t\t<path\n\t\t\t\t\t\t\t\td=\"M10.0293 7.49377C12.7519 7.21876 15.4743 8.11245 17.4955 9.92747C19.5168 11.7562 20.6719 14.3688 20.6719 17.0912C20.6719 21.6287 17.4543 25.6025 12.9718 26.455C13.8794 28.7375 15.3093 30.9925 17.2206 33.165C17.8256 33.8525 17.9081 34.8425 17.413 35.6125C17.0281 36.2175 16.3956 36.5474 15.7081 36.5474C15.5156 36.5474 15.3231 36.5338 15.1306 36.4649C11.0881 35.2825 1.64183 31.0887 1.38058 17.6412V17.4488C1.38058 12.3475 5.13431 8.00252 10.0293 7.49377Z\"\n\t\t\t\t\t\t\t\tfill=\"#30bed2\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote-content text-32\"><p style=\"font-size: 25px;\">It [accessibility] changes the way you approach your website. When you start thinking about formatting content to meet these guidelines, you start examining what information is best for your website.<\/p><span style=\"font-size: 18px;\">Nicole Thomas,<\/span><span style=\"font-size: 16px;\"> Public Information Officer and Communication Lead<\/span><\/div>\n\t\t\t\t\t\t\t\t<div class=\"quote-head d-flex\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"quote-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/blockquote>\n\t\t<\/div>\n<div class='s-50'><\/div>\n<\/div>\n\n\n\n<p>At the same time, the district\u2019s public information officer and communication lead Nicole Thomas had already begun an audit of the district\u2019s current website. In years prior, the district began a communications program with the mission of motivating students, staff, and the entire Starkville school community, but the district\u2019s websites fell short of that goal.<\/p>\n\n\n\n<p>\u201cWe weren\u2019t telling our story as well as we could have,\u201d said Thomas. \u201cThere was a lot happening, not the least of which was the consolidation of the two districts a couple years back\u2026We also had just this exciting new partnership school with MSU (Mississippi State University), so we had a lot to communicate. There was a lot of great stuff happening, and our website wasn\u2019t reflecting that. We needed a fresh new look.\u201d<\/p>\n\n\n\n<p>Compounding the issue, the cumbersome web content management system (CMS) tools and the lack of training resources and support for content managers resulted in stale, inaccurate or unorganized content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p><strong>New Online Communication Strategy<\/strong><\/p>\n\n\n\n<p>Motivated initially by the OCR complaint, Thomas and school administrators charted a course to learn about website accessibility. Thomas tapped information about ADA-compliant websites from SchoolStatus Sites &amp; Apps and put in place a plan to build a new website that not only satisfied accessibility laws, but one that looked professional and was easy for Starkville\u2019s entire school community to use.<\/p>\n\n\n\n<p>The wake-up call from the OCR also signaled for Thomas a broader perspective on how a school website should work. \u201cIt [accessibility] changes the way you approach your website,\u201d said Thomas. \u201cWhen you start thinking about formatting content to meet these guidelines, you start examining what information is best for your website.\u201d<\/p>\n\n\n\n<p>In addition to helping the Starkville Oktibbeha School District create ADA-compliant websites, SchoolStatus also helped to keep them accessible. Both through ongoing training and support on how to create accessible content, the district turned to SchoolStatus Sites &amp; Apps for&nbsp; monitoring, remediation, and training to keep websites compliant. \u201cAccessibility is an ongoing process,\u201d said Thomas, \u201cIt\u2019s not like you wake up and everything is perfect and you\u2019ll never have an issue again.\u201d<\/p>\n\n\n\n<p>Thomas and her colleagues looked at how their website content was organized and used <a href=\"https:\/\/www.schoolstatus.com\/products\/sites-and-apps\">SchoolStatus Sites &amp; Apps<\/a>\u2019 website architecture tools to lay out content hubs and optimize navigation. \u201cA clean, nice design helps people be able to find what they\u2019re looking for, whether they have a disability or not,\u201d said Thomas. \u201cPeople are coming to our site for a reason, and want to quickly and easily find the information they need.\u201d<\/p>\n\n\n\n<p>\u201cWe wanted a great-looking district site, but we also wanted to carry the branding through to all our schools,\u201d said Thomas, who selected from one of the many themes in the SchoolStatus theme library. The themes, while maintaining the basic color, logos, and other branding mandates established, allow website administrators and authorized publishers to adjust layouts, design widgets, and content on a school-by-school basis.<\/p>\n\n\n\n<p>In addition, Thomas finds the News feature on the district main page especially helpful, for it allows web publishers to share news and event content from the district site to either targeted schools or every school. \u201cFrom one dashboard, we can push information out precisely to the schools where it applies,\u201d said Thomas. Families can easily see the content that pertains to their school.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outcome<\/h3>\n\n\n\n<p><strong>An Accessible Website Inspires a Unified District Brand<\/strong><\/p>\n\n\n\n<p>The new website has been a boon for the district\u2019s community relations and enrollment recruiting. \u201cFor a lot of people, their first stop is the school website,\u201d said Thomas. \u201cIt\u2019s been met with rave reviews from parents, teachers, community, and now state level. In addition to being appealing graphically and easy to manage, it\u2019s accessible for those with disabilities.\u201d<\/p>\n\n\n\n<p>The SchoolStatus website solution for Starkville Oktibbeha School District not only solved web accessibility issues, it established a communications foundation for a school district going through tremendous change. The new website and unified brand will be an incredible asset for the district in the future.&nbsp;<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover how SchoolStatus helped Starkville Oktibbeha School District overcome web accessibility challenges while establishing a unified brand and communications strategy, positioning the district for future success.<\/p>\n","protected":false},"author":24,"featured_media":14057,"parent":0,"template":"","resources":[14],"types_cat":[18],"class_list":["post-14056","resource","type-resource","status-publish","has-post-thumbnail","hentry","resources-communication","types_cat-case-studies"],"acf":[],"yoast_head":"\n<title>Starkville Case Study: Enhancing Accessibility and Branding<\/title>\n<meta name=\"description\" content=\"Discover how Starkville Oktibbeha School District overcame web accessibility challenges and established a unified brand and comms strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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